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Bitter is Better

- March 25, 2015 -



If you pluck a perfect olive off a tree, it will be too bitter to eat, but the less that comes between your cupboard and that perfect, bitter olive, the better. Just as they did with chocolate and craft beer, those who want to enjoy all of the health benefits and flavors of the best extra virgin olive oils should start to love bitterness. In fact, the opposite of bitterness is the taste of rancidity. Unfortunately, studies have shown most people actually will choose a rancid olive oil over a fresh, high-quality one, thanks to years of knowing little else.


Source: Olive Oil Times

Now that you know that bitter IS, in fact, better, try one Dove's single varietals:

 


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